BUILDING LONG-TERM SUSTAINABLE BRAND VALUECreating a resilient brand impact not only helps create favourable impressions about the brand but also enables marketers to support sustainable growth over time. A brand’s sustainability is its capacity to sustain and grow today without compromising its future growth potential. It is more of a comprehens
BUILDING LONG-TERM SUSTAINABLE BRAND VALUECreating a sustainable brand impact not only generates positive perceptions about the brand but also allows organizations to maintain sustainable growth over time. A brand’s sustainability is its knack to persist and evolve today without undermining its future development potential. It is more of a compre
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